B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More


B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B online marketers can serve th… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and also other truths about modern-day B2B advertising. We go over exactly how the buying trip is now completely fragmented and also the manner in which neighborhood structure can assist marketers take back control of the explor… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and other facts concerning contemporary B2B advertising. We talk about how the acquiring trip is now completely fragmented and also the way that community structure can assist online marketers retake control of the exploration as … Read More